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This is a t-shirt design that I created for an HCA New Orleans based Habitat for Humanity build. The requirements for this was to come up with a design that captured the idea of Habitat for Humanity as well as tie the design into an existing 40 Years of Caring campaign, the 40 years logo which I posted a few days ago. I used the color scheme and the organic design elements to tie into the 40 Years campaign.

40 Years of Caring is a brand that we came up with that celebrates HCA’s 40th anniversary. As part of the over all campaign, we suggested that participating facilities plant a tree on the celebration day to represent the growth of each facility in its community. I came up with different options but this logo stood out. The idea took off and a logo was selected.